Other Ideas
List your Web address everywhere your name appears:
- Business cards
- Letterhead
- Flyers
- Brochures
- Advertising (including Yellow Pages ads)
- Emerald newsletters
- Invoices
- Voice-mail message - "We are now on the Web 24 hours a day at www.emeraldconnect.com"
- Any other business correspondence
Tell everyone you know about your website
Word of mouth leads to more website traffic than any other marketing tool.
- Friends
- Family
- Business associates
- Share your website with clients and prospects during consultations. It is a reassurance that you are in business for a long time to come, and care enough about your clients to have resources readily available.
- Give your Web address to seminar attendees.
- Send a monthly e-mail to clients and prospects listing highlights or "what's new" this month on your website. After speaking with prospects, ask for their e-mail address to send monthly information, and include your website in the e-mail.
- Use your website as a marketing tool when approaching businesses about co-sponsored seminars - use it as a value-added resource you'll provide to the employees.
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