Science of Seminar Marketing

Breakfast Event Agenda

8:00am

Welcome and Introductions with continental breakfast

8:30am - 12:15pm

Three Phases of Seminar Marketing: Preparation

• Hit your Target: Public, client-only, or sponsored events
• Four client-only events that work
• Best-practice techniques for direct mail campaigns
• How sponsor organizations can set you apart

Three Phases of Seminar Marketing: Presentation

• Put some "sizzle" into your seminar opening
• Having the room set-up that works to your advantage
• Tools to be an effective presenter

Three Phases of Seminar Marketing: Implementation

• The seminar is over, now what?
• Why "one-and-out" seminar advisors fail
• Why "staying in touch" is key with seminar attendees

12:15pm

Seminar training concludes

Lunch Event Agenda

9:30am

Suggested arrival time

10:00am - 11:30am

Three Phases of Seminar Marketing: Preparation

• Hit your Target: Public, client-only, or sponsored events
• Four client-only events that work
• Best-practice techniques for direct mail campaigns
• How sponsor organizations can set you apart

11:30am - 12:00pm

Lunch to be served

12:00pm - 2:15pm

Three Phases of Seminar Marketing: Presentation

• Put some "sizzle" into your seminar opening
• Having the room set-up that works to your advantage
• Tools to be an effective presenter

Three Phases of Seminar Marketing: Implementation

• The seminar is over, now what?
• Why "one-and-out" seminar advisors fail
• Why "staying in touch" is key with seminar attendees

2:15pm

Seminar training concludes